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Augmented-reality app released for band-Aid

Posted by admin | Posted in Uncategorized | Posted on 07-03-2013


Johnson & Johnson hired New York City marketing agency JWT, to develop the augmented-reality Magic Vision app for Band-Aid’s Muppet- theme bandages.  Once the app has been downloaded to a smartphone, it can be used to scan a bandage and unlock cute animations featuring Kermit and friends. The objective is to turn moments of pain into moments of delight and to distinguish the product from other similar marketing and attract the attention of parents and their children. The campaign has earned more than 115 million media impressions, and the app has a 4.5/5 star rating on iTunes.

Here at Web tailor, we thought that this augmented reality app is a great concept and wondered if our readers might like to take a look. This app incorporates cool on-point technology that will make the product stand out from the already crowded market and wow tech-savvy customers.


Web tailor Group endeavors to make you stand out from the crowd with every bespoke website we build!

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